Sometimes you need to write an article and just come up blank, not knowing where to start. Today we continue to “borrow” from the expert Ken Vogt, CEO of Content Crooner. He outlines 7 approaches to article writing that will help you find several angles to pursue on your next article writing effort. I found it useful. I hope you do too. -etn
7 Types of Articles You Can Write for Varied Content
Article writing is a discipline of many facets. Different elements combine to make up a complete and successful piece. These include titles, sub-titles, introductions, body copy, and conclusions. Other elements involve literary, narrative, grammar, spelling and tone concerns.
In addition, under the umbrella “Articles” are the different types of articles you can write. When creating content you select an article type based on the message you wish to convey. You also consider the intended audience for your articles. The article type you choose must be one that presents your topic in the clearest way.
It’s important to consider your overall article marketing campaign as well. Your article distribution service submits your content to different publishers on a regular basis. Publishers love a variety of topics and a variety of article formats for their readerships.
To properly give information to your readers, you need to know the various article types. You can then blend your topic into the article format that best suits the information your audience needs. Here are seven types of articles you can write for varied content:
The “How To” Article
With this type of article you explain a process or system for doing something. This could be anything from how to bake bread, to how to make a kite. Your readers require easy-to-follow instructions that make learning something new stress-free.
It’s important in a “How To” article to clearly delineate the steps for accomplishing a task. Presenting your information with clearly numbered steps helps readers understand a process quickly. The use of sub-titles and bullet points also presents information in an organized fashion.
Your primary concern with a “How To” article is clarity. Your target audience wants simple, concise, logical, knowledgeable instruction. They are looking for the easiest way to do something that saves them time.
The Inspirational Article
Inspirational articles include narrative, and literary essay type pieces. These articles encourage and, of course, inspire readers. They help them to see the positives in life’s circumstances. An inspirational article can help a reader who is going through difficult times feel hopeful.
People from all walks of life often face similar circumstances. Through your articles you can offer advice and point them to additional resources. This aids them in embracing help to overcome the obstacles they face.
The Straight News Article
With a news article you present the five W’s to your audience in a direct way. This is objective who, what, where, when, why writing meant to give facts on a situation, event and such. News articles discuss current or recent news. This is general interest, political, business, industry, organization, sports and other types of news.
The Round-Up Article
Get out your lasso and rein in all the vital information you can. That’s what a round-up article does. You present a variety of opinions, data, statistics, forecasts, advice and the like with this article type.
An example would be an article on the latest marketing techniques for online success. You garner information from various online marketing experts. You’re “rounding up” useful information from different sources so your readers have it all in one article. In this way, there’s no need for them to search all over for this information.
The Review Article
People love review articles presented objectively. A good review article considers three or more products or services and talks about the advantages and disadvantages of each. A good review article helps a reader make an informed buying decision.
With a review article you don’t favor one product or service over another. This is “objectivity” coming into play. In a matter-of-fact manner you present the facts as pertains to each. You give good information and let your reader decide which product or service is best.
The List Article
The article you are reading right now is a list article. You have a list before you of the different types of articles you can write. With a list article you present related information. In essence, you give a brief description of each item on your list.
The “As Told To” Article
Do you know an expert who has an interesting story to tell? Do they cringe at the thought of writing? You can tell their story for them via an “As Told To” piece.
The article presents itself from the point-of-view of the expert, as he or she told it to the writer. The article does indicate that another person actually penned the piece. The reader gets authoritative firsthand knowledge presented effectively by a professional writer.
Familiarize yourself with the different article writing options available to you. Experiment with the different types as suits your diverse topics. Engage in article submission so this varied work reaches your target market. Build your audience through mastering the unique forms that comprise the craft of article writing.
To your success,
Kenneth Vogt
Tuesday, January 5, 2010
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